Attention Pet Business Owners:Discover The Gem Missing From Your Current Marketing Strategies And Use It To Claim Your Share Of A $41 Billion IndustryDear Pet Business Owner,Your time is very valuable and we're both very busy professionals, so I'll get straight to the point. Perhaps you've come to my website because you're dissatisfied with your business growth and your profit margin: you may want to make some changes to your marketing strategy. Or maybe you're ready to take your business to the next level and increase your success exponentially. If you're prospecting for more customers, higher profits, more free time, less stress - all within your immediate future, relax: it is possible. Your business has an element that's very unique which, when you discover and capitalize on it, will increase your profits the same as if you've won a jackpot. Effective, persuasive, powerful marketing can increase your customer base. Once you've struck gold, you can sit back and collect your winfall. Your written materials will continue to draw in more business and happy customers will refer you to their family, friends and fellow pet owners. Dissatisfaction With Your Status Quo Is A Good Thing!Here's Why... Look, it's prompted you to take action and seek help! And let me assure you right off, I can and will help you zero in on how to find the most effective way to market your business for maximum profitability. 4-Step Analysis for Success: think about...
You're probably very clear on the first 3 answers. Many business owners become stumped when they get to number 4. After all, the pet industry is worth more than $41 billion in North America alone: you should be raking in those profits. Certainly there's room for more business growth. And that's where I come in. Not only have I taken a lot of training in copywriting and marketing, but I also have undergraduate and graduate degrees in English ... which means I know all about doing research. I'll examine your product, your sector of the market, your competition and especially your targeted customers. I'll analyze what has and has not been working for you and why. Then I'll pull out my precious marketing strategies and put them to work for you. What's more, the analytical skills I developed in university will help me to discover that hidden nugget of gold in your business which will be the key to your marketing success. All businesses have their own little goldmine just waiting to be found. The problem is, because they're so closely involved, most business owners overlook their treasure. I'm trained in marketing strategies like:
I'm fascinated with the pet industry. You can rest assured I never stop learning, which means I'll keep abreast of the latest industry news. I love to have my nose in a copywriting or marketing book - unless I'm attending a seminar or watching DVD training materials. What all this means for your business is you can be sure you're getting the correct information to your customers and I'll keep you informed of the latest hot developments in the industry. Here's what some clients say about my writing:
Capitalize On The New Gold Rush In The Pet Industry!During the infamous "Klondike" or "Yukon" Gold Rush, Malimote dogs were used for transportation and as a mail delivery service (by sled). Horses transported the prospectors along the treacherous trails in horrible weather conditions. Today our furry companions are more indirectly involved in this treasure trove. They are the recipients of the products and services that you have created, but still it's because of them that you stand to gain bigger profits, more free time and financial freedom. Studies show that more and more pet owners are regarding their 4-legged friends as a member of the family and single folks jokingly refer to them as "the kids." That's great news for anyone selling a product or service in the industry, since there are lots of people out there who will spare no expense to pamper their pet. But this is exactly where many pet businesses make an error as fatal as the miners who forget to watch the canary.... Those in the industry who forget who they're talking to in their marketing and what they really want are driving their potential customers away. Lots of businesses are doing it and sadly, they're not aware of it at all. Yet it's one of the first thing their copywriter should have corrected! When you speak to your customer the right way, then all you have to do is convince them that you're the best choice. Speaking of which, we need to cover...
How To Increase SalesIf you want to know how to get more business so you can make more money, then you've come to the right place. Not only can I craft attention-grabbing marketing materials that will lead your customers right through the whole process of doing business with you, I can also make suggestions that will help you attract more traffic and convert more visitors into buyers. You probably started out by filling a need in the pet industry with a product or service designed to make to life better for pets and their owners. But now you have a business to run. This means your new goal may be to constantly out-perform your previous best so you continue to grow, serve more customers and start reaping your rewards! What you say to customers in print can make or break your success just as much as how you choose to reach potential customers. Don't settle for the mediocre: you deserve to have high-quality, powerful, persuasive marketing that causes customers to line up outside your physical or virtual doors! What The Pet-Business Courses And Books Don't Tell You CAN Hurt YouIf you've taken a course or read some books on how to set up your own pet-related business, you may have done everything right according to their marketing unit or chapters ... but you may not be seeing the results you hoped for. Like I said earlier, I like to read and research. So of course it seemed only natural for me to check ouy what all the pet-specific books and courses are saying about marketing. To their credit, they're covering all the basics at an elementary level. But when I consider what they're missing, well that's just scary. They tell you that most people must see your ads several times before becoming customers and they even give a couple of suggestions about where to advertise. But they never talk about how to up the ante and beat the statistics! And yet it's so simple to implement! There's nothing about the one thing which, when added to your marketing, will turn customers away. They don't even tell you how to write an effective headline. Yet once the changes are made, your entire business can experience a turn-around. It's like the story of the man who went drilling for oil and while he initially found a lot, it soon ran dry. After digging around some more he concluded that's all the oil there was in that area, so he sold the land and moved on. The new owners drilled a little distance from where this man had given up ... and struck black gold big time! Could it be that you are so close and yet so far in your marketing? Your Marketing Materials Have Only Seconds To SucceedYour customers are busy people too. Besides, these days people are assaulted with advertisements, emails, voice messages, text messages... the list goes on. Your competition for their attention is fierce. Studies show that you have mere seconds to capture your customers' interest. If what they see doesn't compel them to keep reading, you lose your prospect. Most people scan a document before they start to read it. You need multiple points-of-interest to draw your reader in and keeping them reading. That's one of the big secrets of powerful copy: you have to be intersting to your client long enough for them to decide to buy and complete the transaction. Know Thy Customer!Even more importantly, know what your customer wants. That's a key to your marketing success. Your written material must speak to their needs, not reflect what you want to say. And remember, your ultimate customer is the pet owner. If you're supplying to retail outlets, their 1st priority is stocking what their customers will buy. The pet owner will start to look at your product or service because they have an interest or need for it. This goes beyond listing your features and straight to the heart of why they want to do business with you. Present Your Unique QualitiesThis is one of the most challenging aspects of marketing and marketing secret number 2. Define what is different or special about your product or service -give customers a reason to do business with you and not the competition. It's all in how you present yourself and if you don't zero in on something that distinguishes you, your competitors may be sleuthing businesses away from you right under your nose! Many business-owners can't see the forest for the trees: because they're so directly involved with their business, service or product, they miss that special rare gem which will result in more sales. The Ultimate Answer: Persuasive CopywritingNot just any old headline announcing the name of your business or product will do! You need an eye-stopping, interest-grabbing sentence that will virtually force your reader to continue reading even if they thought they were just going to give this a quick glance. Don't just tell customers about your features. You must convince them that the best and only choice for them is do business with you. Simply put, if your current marketing materials aren't pulling in a steady stream of new customers daily, then it's time to re-work them. And if they are, then it's time to take your business to the next level of success. Persuasive copy is the answer. There are lots of writers out there that will badger customers into buying and use marketing "tricks" to slide under the conscious radar. A lot of those people use a lot of flash and fancy graphics to make up for what their writing lacks. This can lead to one-time customers because people tend to sense when they've been pushed into something and they'll just go look for a comparable product elsewhere. I don't think any of those techniques are necessary and prefer to persuade people that your business is the best fit for them. Let them come to that conclusion on their own, speak to their needs and you'll win yourself a loyal, repeat customer. One that will refer you to other people. See, that's the kind of customer that everyone wants. You're Not Just The Latest Project On The PileMore and more businesses are turning away from ad agencies because they don't get personalized service. I'm a freelancer, so I care: your success is my triumph. Each client is unique to me and not just some name on a folder some department head has tossed onto my desk 5 minutes before lunchtime. I make it my mission to do everything I can to make sure you succeed in your quest to increase your business. If I have any questions, I'll contact you to clarify details. I'm not going to make assumptions just because it's almost 5pm. Here Are Some Of The Ways I Can Help You:Online Marketing:
Offline Marketing:
If you would care to see some samples of my work, click here. Offering Innovative SolutionsNot only will I plug those nasty leaks that may be affecting your profit margins, but I'll share my marketing knowledge to help you come up with ways to maximize your customer conversion rates. And I can tell you from what I've seen, very few businesses are using some of these tactics.
Plug The Leak In Your Profits That You May Not Know ExistsIf you had a leaky faucet in your house, would you just shrug, ignore it and go about your business day in and day out? Of course not, and yet that's exactly what most business owners do with their marketing. Sometimes people don't know how to fix their marketing leak. In many cases it's a slow drip ... like the kind where the first drop doesn't fall from the tap until you're out of the bathroom. That can add up to a lot of water being wasted, all the same. One of my specialties is examining your marketing methods in order to find those problem spots that may be pouring out of your coffers. Just like panning for gold, I'll find where the money's at and put it back where it belongs - in your pockets! Smart marketing involves testing and using your resources to the max. In times when the economy's not stable, it's wise to make sure you're within budget and getting the most customers for the least amount of spending. Furthermore, you want to make sure your marketing is making you money through its effectiveness and not simply costing you a pile of cash with no return on investment. Before I'm through I'll make sure I've found any hidden areas of your business that are leaking profits or that are leaving money on the table. You may be surprised to discover the ways in which you could be increasing your profits significantly simply by making a few small changes here and there. Addressing Your Business NeedsIf you find yourself:
...then you and I need to talk. I offer a free 30-minute phone consultation so that we can discuss your product or service, what marketing you've been doing, what has and hasn't been working and what options are available. Your Next Steps:You can email or call me to schedule your consult. Simply contact me at: nicoline@petindustrymarketing.com or call 647-235-4357 and let me know what times work for you over a period of a week. I'll get back to you with a confirmed time slot within 24 hours. Fill out the form below to maximize your free consult. If I have some information about your business and marketing procedures in advance, we can get straight down to the details. Just fill out whatever fields apply to you and we'll go from there. [Rest assured I will never share your email address: your information is private and I'll keep it that way. I detest spam as much as you do!] Your Satisfaction Is Guaranteed: if you wish to have any changes made to the copy I submit, I offer 2 revisions within 30 days after you receive my initial version. Hey, time is money! Let's get started.... To Your Success! Nicoline Lentze
Nicoline Lentze, B.A., M.A. Direct Response Copywriter. P.S. I'll be very frank here and let you know I'm very busy so I don't have time to work with everyone. If you're shopping for 'bargain basement' copywriting the good news is that there a lot of writers (note I didn't say copywriters) who will happily create an entire website for you for about a hundred bucks. I'm not one of them. P.P.S. If you're in any way affiliated with puppy mills or any product which promotes the inhumane treatment of animals, please don't contact me. The same goes for any involvement in unethical marketing. YES! Nicoline, I'd love to take advantage of a free 30-minute phone consultation with you! I'll fill out the form below to the best of my ability and you'll contact me to set up an appointment time. I understand that once I submit the form I'll receive an email asking me to confirm that it was me that sent you the information and this is an extra protection against spam. I'll click on the link in the email so you'll get my information.
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Hi I'm Nicoline Lentze and I want your business to succeed beyond your greatest hopes. What's more, I know that with the proper direct response marketing strategy in place, this can soon be a reality.